Stories certainly help change cultures. But more is required. Leaders need to engage in conversations with the people they are responsible for leading about why culture change is necessary. These conversations should include leaders communicating their views and asking people to share their opinions and ideas. This is not getting buy-in. It requires considering the ideas and opinions of others before making decisions. By actively involving people in these conversations, leaders are more likely to create culture change simply because it allows people to develop mind maps from the stories they heard and reflection about their own relevant experiences.

Giving people a voice in values (or culture) creation is one part of the Connection Culture I wrote about in a free, downloadable e-book for changethis.com entitled “The Connection Culture: A New Source of Competitive Advantage.” Here’s the link to it:
http://changethis.com/44.06.ConnectionCulture